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Fragrance Trends for 2020

Posted: August 20th, 2019, 10:51 am
by Luv2Soap
I just got an email from Liebermuth concerning up and coming fragrance trends for 2020 for candle scents. I would assume these would be popular in soaps too - here's the synopsis:

""Natural" and "fresh" fragrances continue in popularity, with the "honest and uncomplicated" vibe emerging as a newer component of these aromas. Watch for botanical-influenced fragrances such as white florals, red fruits, fleu d'orange, and white teas. Also, expect to see more woody-inspired aromas such as teak and oud. Oud has become a key fragrance around the world, as new versions continue to be developed.

The gormand trend also continues, with more inspiration drawn from baking and cooking fragrances. The newest scents include pepper, ginger, cinnamon, and sea salt adding a spicy finishing note."